Cloud-based services provide VARs a path to new markets and recurring revenue
Nov. 20, 2014 – ADTRAN®, Inc., (NASDAQ:ADTN), today announced its ProCloud℠ program is giving Value-Added Resellers (VARs) the ability to expand beyond hardware-only solution portfolios and transform into managed service providers (MSPs). ADTRAN ProCloud℠ is a platform of managed services that includes a turnkey model as well as the flexibility of a partner-branded option. This duality streamlines a path for ADTRAN partners to rapidly launch reliable cloud-managed services and transform their business models by significantly reducing deployment times, helping them become more competitive with a recurring revenue model. Partners’ enthusiasm for the program is exemplified by ProCloud services growth that has nearly doubled quarter over quarter in 2014.
“With the explosion of mobility and related network applications, demands on enterprise networks continue to intensify. Simultaneously, SMBs, schools, universities and other distributed enterprises are increasingly challenged to provision, troubleshoot and maintain more sophisticated wireless networks with reduced IT staffs. These organisations are looking to offload some of this burden, presenting a tremendous opportunity for VARs,” said Nolan Greene, research analyst for IDC’s Network Infrastructure Group. “VARs are a trusted member of the IT community, and a comprehensive cloud-managed services platform enables them to easily expand into new markets, build upon strong existing customer relationships and transform their business models and revenue potential.”
ADTRAN ProCloud was launched with a managed Wi-Fi model that has been used by VARs to significantly increase business within the small to medium business and enterprise markets, as well as in education, stadiums, retail and other entities as they deal with the impact of users bringing their own devices onto networks. With a viable managed service option, these customers can opt out of the high upfront capital costs of a broad Wi-Fi deployment, quickly meet user needs and rapidly scale deployments as demand increases—all without requiring additional internal IT resources. ADTRAN’s VAR partners will be able to layer additional, industry-specific services on top of the managed Wi-Fi service to generate additional value and revenue. Services like security and content filtering have been of particular interest.
“Exponential growth in traffic is putting more and more stress on network operations and management. At the same time, IT departments are rethinking how their networks could be leaner and better managed. ADTRAN ProCloud turns this challenge into an opportunity for VARs, simplifying their ability to support reliable, scalable networks,” said Ted Cole, ADTRAN’s vice president of channel sales. “ADTRAN continues to supply our partners with the tools needed to provide best-in-class solutions to their customers. ADTRAN ProCloud extends that commitment by enabling them to truly reinvent their revenue cycle, expand addressable markets and attract new customers.”
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organisations, and millions of individual users worldwide.